🚨 Emergency? Call 999 · Motorway breakdown? 0300 123 5000
Search
LIVE
Loading incidents...

Start typing to search

Find traffic updates, service providers, tools & more

Advertise with UK Traffic Updates

Reach drivers at the moment they need you

People open our pages while planning a journey, sat in a queue or looking for help at the roadside. Your business takes its turn right there — on one town, one road, a whole section of the site, or everywhere.

See ad plans & prices → Try your ad →
32,000+TikTok followers
2,000+YouTube followers
1,500+Instagram followers
£29a month for an ad, no contract

Follower counts as at October 2026. Tap a platform to check it yourself. We don't quote website traffic figures.

Two ways in

Which are you?

A roadside business wants a listing, so drivers find and call it. Anyone else who wants drivers to see them wants an ad.

Listing

I run a roadside or motoring business

Recovery, tyres, mechanics, locksmiths, valeting. A free listing to start; from £19 a month to be shown above free listings with your logo and be told first when a driver nearby needs help. Or a short boost from £2.99.

See listing plans and boosts → Advertising

I want to reach drivers

Dealerships, driving schools, insurers, minicab firms, garages — anyone who wants to be seen by people on the move. One town, a whole section of the site, or everywhere.

See ad plans →
Placements

Six places your ad can go

You choose one when you buy. Each place has a rotation: the ads in it take turns, five seconds each, in a fresh order on every visit.

Hero Banner

Top of every page

Shows on: Every page on the site

Regional and National

Spotlight

Near the top of service, city, road and category pages, and the roadside hub

Shows on: Service, city, road and category pages

Regional and National

Mid Content

Halfway down service, city and road pages

Shows on: Service, city and road pages

Every plan

In Listing

Right after the provider listings on service, city and category pages

Shows on: Service, city and category pages

Every plan

Sidebar

Beside the page on big screens, inside it on phones

Shows on: Service, city and road pages

Every plan

Footer

Bottom of every page

Shows on: Every page on the site

Every plan
Which pages carry which place
PageHero BannerSpotlightMid ContentSidebarIn ListingFooter
Service pages ✓ ✓ ✓ ✓ ✓ ✓
City pages ✓ ✓ ✓ ✓ ✓ ✓
Road pages ✓ ✓ ✓ ✓ — ✓
Category pages ✓ ✓ — — ✓ ✓
Roadside hub ✓ ✓ — — — ✓
Incident pages ✓ — — — — ✓
Motorway services ✓ — — — — ✓
Home and other pages ✓ — — — — ✓
Your ad

See your ad before you pay

One clean design for every place: your logo, your name, a line about you and one button. Type below and watch it change.

Pick your button at checkout:

📞 Call Now💬 Get QuoteVisit WebsiteBook OnlineSend MessageShop NowYour own words

An example. You design yours at checkout with your logo and see it on a phone and a computer before you pay. Short on time? Email advertise@uktrafficupdates.uk your logo and details and we will set it up for you.

uktrafficupdates.uk/road/m62/

M62 live traffic

Incident J26–J27 eastbound
SponsoredYour Business NameYour own line about you — up to 120 characters⭐ 4.9📍 Your town🕐 Open now📞 Call Now
Made for local firms

Who advertises with us

A good place to start is one town and one button. Here is where each kind of business might begin.

Taxi & minicab firms

Your Call Now button on the pages for your town and its roads, in front of people working out how to get somewhere.

Start with Local · £29/mo →

Driving schools

Seen by learners and parents on your town’s road and traffic pages, with a Book Online or Call button.

Start with Local · £29/mo →

Car dealers

Your forecourt in front of local drivers with a Visit Website button — or a whole section of the site.

Start with Regional · £99/mo →

Garages, valeters & car washes

Right next to live breakdown and roadside help, in the Breakdown Services or Roadside Services section.

Start with Regional · £99/mo →
How it works

Live in four steps

  1. Choose where

    Pick your plan, then a town or city, a road, a section of the site or everywhere — and the place on the page.

  2. Design your ad

    Your logo, name, one line and one button. See it on a phone and a computer as you go.

  3. Pay by card

    Secure payment through Stripe. Your ad goes live within minutes.

  4. Watch it work

    Views, clicks and calls in your own dashboard. Pause it yourself, or ask for changes any time.

Rate card

Advertising plans

Monthly, no contract, no VAT added. Start with one town and widen it when it works.

Local

One town or one road

£29/month
About 95p a day

Your ad on one town or city, or one road

Start Local

Monthly, no contract. Pausing stops your ad showing; your monthly dates keep running. Cancel any time from your ad dashboard.

What you get

  • Your ad on the pages for one town or city, or one road — you choose
  • Pick your place on the page: Mid Content, Sidebar, In Listing or Footer
  • An equal share of the rotation: ads take turns, five seconds each
  • Live within minutes of paying
  • Views, clicks and calls in your own dashboard, with a 30-day chart
  • Pause it yourself, and ask for changes any time — we check them within a working day
  • Monthly, no contract — cancel any time from your ad dashboard
RECOMMENDED

Regional

A whole section of the site

£99/month
About £3.25 a day

A whole section of the site, a town or a road — and the top-of-page places

Go Regional

Monthly, no contract. Pausing stops your ad showing; your monthly dates keep running. Cancel any time from your ad dashboard.

What you get

  • One town or city, one road — or a whole section of the site: Traffic Updates, Breakdown Services, Incident Reports, Motorway Services or Roadside Services
  • All six places, including the Hero Banner at the top of the page and the Spotlight near the top of service, city and road pages
  • An equal share of the rotation: ads take turns, five seconds each
  • Live within minutes of paying
  • Views, clicks and calls in your own dashboard, with a 30-day chart
  • Pause it yourself, and ask for changes any time — we check them within a working day
  • Monthly, no contract — cancel any time from your ad dashboard

National

Everywhere, every region

£349/month
About £11.47 a day

Your ad across the whole site, every region

Go National

Monthly, no contract. Pausing stops your ad showing; your monthly dates keep running. Cancel any time from your ad dashboard.

What you get

  • Across the whole site — every region, on every page that carries your chosen place
  • Or aim it at one section, one town or one road instead
  • All six places, including the Hero Banner at the top of the page
  • An equal share of the rotation: ads take turns, five seconds each
  • Live within minutes of paying
  • Views, clicks and calls in your own dashboard, with a 30-day chart
  • Pause it yourself, and ask for changes any time — we check them within a working day
  • Monthly, no contract — cancel any time from your ad dashboard
Side by side

Compare the plans

Tap a row with an to see how it works.

What each plan includes
What you getLocal£29/moRegional£99/moNational£349/mo
Where your ad shows

Local: the pages for one town or city, or one road. Regional adds a whole section of the site. National adds the whole site.

One town, city or road+ a whole site section+ the whole site
Places on the page

Hero Banner is the top of the page and Spotlight sits near the top of service, city and road pages. Mid Content, Sidebar, In Listing and Footer are open to every plan.

Mid Content, Sidebar, In Listing, FooterAll six, incl. Hero Banner and SpotlightAll six, incl. Hero Banner and Spotlight
An equal share of the rotation

Ads in the same place take turns, five seconds each, in a fresh random order. Nobody can buy a bigger slice.

IncludedIncludedIncluded
Live within minutes of payingIncludedIncludedIncluded
Views, clicks and calls in your dashboard

A view counts only when at least half the ad is on screen. There is a 30-day chart and a phone and computer preview.

IncludedIncludedIncluded
Pause and resume it yourselfIncludedIncludedIncluded
Ask for changes any time

We check every change before it goes live, usually within a working day. Your current ad keeps running meanwhile.

IncludedIncludedIncluded
Labelled “Sponsored”

Every ad carries a Sponsored tag and its links are marked rel="sponsored", as UK advertising rules and Google expect.

IncludedIncludedIncluded
ContractMonthly, cancel any timeMonthly, cancel any timeMonthly, cancel any time
One-off extras

Get featured on our channels

Paid once, nothing renews. Labelled as advertising wherever it appears, as UK rules require.

Social Feature

Paid once · labelled #Ad
£100

A video or post about your business on our TikTok, YouTube and Instagram

  • One video or post about your business, made by us
  • Posted on TikTok, YouTube and Instagram
  • Labelled #Ad, as UK advertising rules require
  • A link to you in the description
  • Comes with a 30-day ad on one town or road, designed at checkout
  • Paid once — nothing renews
Book a Social Feature

Card payment through Stripe.

Advertisement feature

Paid once · written for you
£149

An article about your business on our blog, clearly labelled as an advertisement feature

  • An article about your business, written by us — you approve the draft
  • Published on the UK Traffic Updates blog, labelled “Advertisement feature”
  • Shared on our social channels, labelled #Ad
  • Links marked rel=sponsored, as Google requires — the value is exposure and referrals, not search ranking
  • Comes with a 30-day ad on one town or road, designed at checkout
  • Paid once — nothing renews
Book an Advertisement feature

Card payment through Stripe.

Our rules

Fair to small firms, honest with drivers

🤝 Nobody buys a bigger slice

Every ad in a place gets the same turn. A family firm sits right alongside the big names — nobody can buy out a place or a city, not even on our City listing plan.

🏷️ Always labelled

Every ad says “Sponsored” and paid listings say “Ad”, so drivers always know. Website links are marked sponsored, as Google expects.

📊 Real numbers, not promises

We do not quote a reach figure we cannot prove. Your dashboard counts a view only when at least half your ad is on screen.

Our audience

See it for yourself

We publish traffic and incident content every day. Open our profiles and check the numbers before you spend a penny.

TikTok 32,000+ YouTube 2,000+ Instagram 1,500+
Questions

Good to know

Who advertises here?

Anyone who wants drivers to see them: dealerships, driving schools, insurers, minicab firms, garages, valeting, car washes, windscreen repair, dashcam shops — and roadside firms that want more than their listing.

What does it cost?

Local £29/mo · Regional £99/mo · National £349/mo. Monthly, no contract. No VAT added — the price you see is the price you pay. Roadside businesses can list free, with paid listing plans from £19 a month — see listing plans.

Where exactly will my ad appear?

Local covers the pages for one town or city, or one road. Regional can also cover a whole section of the site, and National the whole site. You choose one of the six places on the page; the Hero Banner and Spotlight come with Regional and National.

What does “rotating” mean?

Every ad in the same place takes a turn — five seconds each, in a fresh order on every visit, and only while it is on screen. No one can buy a bigger share.

Will my ad link to my website?

You choose the button: Call Now, Get Quote, Visit Website, Book Online, Send Message, Shop Now or your own words. Website links are marked sponsored.

How quickly does it go live?

Within minutes of paying, exactly as you designed it.

How do I manage my ad?

From your ad dashboard: views, clicks and calls, a 30-day chart and a preview. Pause and resume it yourself; ask for changes and we check them before they go live, usually within a working day, while your current ad keeps running.

How do the Social Feature and Advertisement feature work?

Both are paid once. We make a video or post (Social Feature) or write an article you approve (Advertisement feature), labelled #Ad or “Advertisement feature” as UK rules require. Each comes with a 30-day ad on one town or road that you design at checkout.

Can I pause my ad?

Yes, from your dashboard, and resume it whenever you like. Pausing stops your ad showing, but your monthly dates keep running — it does not stop the billing.

How do I cancel?

From your ad dashboard: press Cancel plan. Your ad keeps showing to the end of the month you have paid for, then stops, and nothing more is charged. No contract and no notice period — or email advertise@uktrafficupdates.uk.

Ready to be seen?

Choose your plan and your place, design your ad, and you are live within minutes.

See ad plans & prices → List your roadside business