Advertise to drivers: plans and prices

Choose how far your ad reaches

Start with one town and widen it when it works. Every plan takes a fair turn in the rotation — nobody can buy a bigger slice.

Local

One town or one road

£29/month

About 95p a day

Your ad on one town or city, or one road

Start Local

Monthly, no contract. Cancel any time from your ad dashboard.

What you get

Your ad on the pages for one town or city, or one road — you choose
Pick your place on the page: Mid Content, Sidebar, In Listing or Footer
An equal share of the rotation: ads take turns, five seconds each
Live within minutes of paying
Views, clicks and calls in your own dashboard, with a 30-day chart
Pause it yourself, and ask for changes any time — we check them within a working day
Monthly, no contract — cancel any time from your ad dashboard

RECOMMENDED

Regional

A whole section of the site

£99/month

About £3.25 a day

A whole section of the site, a town or a road — and the top-of-page places

Go Regional

Monthly, no contract. Cancel any time from your ad dashboard.

What you get

One town or city, one road — or a whole section of the site: Traffic Updates, Breakdown Services, Incident Reports, Motorway Services or Roadside Services
All six places, including the Hero Banner at the top of the page and the Spotlight near the top of service, city and road pages
An equal share of the rotation: ads take turns, five seconds each
Live within minutes of paying
Views, clicks and calls in your own dashboard, with a 30-day chart
Pause it yourself, and ask for changes any time — we check them within a working day
Monthly, no contract — cancel any time from your ad dashboard

National

Everywhere, every region

£349/month

About £11.47 a day

Your ad across the whole site, every region

Go National

Monthly, no contract. Cancel any time from your ad dashboard.

What you get

Across the whole site — every region, on every page that carries your chosen place
Or aim it at one section, one town or one road instead
All six places, including the Hero Banner at the top of the page
An equal share of the rotation: ads take turns, five seconds each
Live within minutes of paying
Views, clicks and calls in your own dashboard, with a 30-day chart
Pause it yourself, and ask for changes any time — we check them within a working day
Monthly, no contract — cancel any time from your ad dashboard

What drivers see

One design for every place on the page: your logo, name, a line about you and one button. It takes its turn in the rotation, five seconds at a time.

SponsoredYour Business NameYour own line — up to 120 characters⭐ 4.9📍 Your town🕐 Open now📞 Call Now

An example. You design yours at checkout and see it on a phone and a computer before you pay. See every place it can go →

Compare every plan

Tap a row with an to see exactly how it works.

What each plan includes
What you get	Local£29/mo	Regional£99/mo	National£349/mo
Where your ad shows Local: the pages for one town or city, or one road. Regional adds a whole section of the site. National adds the whole site.	One town, city or road	+ a whole site section	+ the whole site
Places on the page Hero Banner is the top of the page and Spotlight sits near the top of service, city and road pages. Mid Content, Sidebar, In Listing and Footer are open to every plan.	Mid Content, Sidebar, In Listing, Footer	All six, incl. Hero Banner and Spotlight	All six, incl. Hero Banner and Spotlight
An equal share of the rotation Ads in the same place take turns, five seconds each, in a fresh random order. Nobody can buy a bigger slice.	Included	Included	Included
Live within minutes of paying	Included	Included	Included
Views, clicks and calls in your dashboard A view counts only when at least half the ad is on screen. There is a 30-day chart and a phone and computer preview.	Included	Included	Included
Pause and resume it yourself	Included	Included	Included
Ask for changes any time We check every change before it goes live, usually within a working day. Your current ad keeps running meanwhile.	Included	Included	Included
Labelled “Sponsored” Every ad carries a Sponsored tag and its links are marked rel="sponsored", as UK advertising rules and Google expect.	Included	Included	Included
Contract	Monthly, cancel any time	Monthly, cancel any time	Monthly, cancel any time

Get featured on our channels

Paid once, nothing renews. Labelled as advertising wherever it appears, as UK rules require.

Social Feature

Paid once · labelled #Ad

£100

A video or post about your business on our TikTok, YouTube and Instagram

One video or post about your business, made by us
Posted on TikTok, YouTube and Instagram
Labelled #Ad, as UK advertising rules require
A link to you in the description
Comes with a 30-day ad on one town or road, designed at checkout
Paid once — nothing renews

Book a Social Feature

Card payment through Stripe.

Advertisement feature

Paid once · written for you

£149

An article about your business on our blog, clearly labelled as an advertisement feature

An article about your business, written by us — you approve the draft
Published on the UK Traffic Updates blog, labelled “Advertisement feature”
Shared on our social channels, labelled #Ad
Links marked rel=sponsored, as Google requires — the value is exposure and referrals, not search ranking
Comes with a 30-day ad on one town or road, designed at checkout
Paid once — nothing renews

Book an Advertisement feature

Card payment through Stripe.

Alongside the website we publish traffic content daily to 35,000+ followers across TikTok, YouTube and Instagram.

Good to know before you buy

Where exactly will my ad appear?

Local shows it on the pages for one town or city, or one road. Regional can also cover a whole section of the site — Traffic Updates, Breakdown Services, Incident Reports, Motorway Services or Roadside Services. National can cover the whole site. You choose the place on the page at checkout: Mid Content, Sidebar, In Listing or Footer on every plan, plus the Hero Banner and Spotlight from Regional up. See every place.

How many people will see it?

We do not quote an impressions figure — we would rather show you the real one. Your dashboard counts views (only when at least half the ad is on screen), clicks and calls from the moment you go live.

How quickly does it go live?

Within minutes of paying. You design it at checkout and see it on a phone and a computer first.

Can I change my ad once it is live?

Yes. Ask for changes from your dashboard any time — we check them before they go live, usually within a working day, and your current ad keeps running meanwhile. You can pause and resume it yourself.

Do I have to commit?

No. Plans are monthly with no contract: cancel any time from your ad dashboard and your ad runs to the end of the month you have paid for. Add-ons are paid once and nothing renews.

What is an Advertisement feature?

An article about your business that we write and you approve, published on our blog under an “Advertisement feature” label and shared on our channels with #Ad. Links carry rel="sponsored", as Google requires: the value is exposure and referrals, not search ranking.

Do you add VAT?

No. We are not VAT-registered, so there is no VAT to add — at checkout or anywhere else. The price on this page is the full price you pay.

How do I pay, and is it secure?

Card payment through Stripe — we never see or store your card details.

Who do I talk to?

Email advertise@uktrafficupdates.uk. We are a small team, so you get a person rather than a ticket queue.

Start typing to search

Put your business in front of drivers

Choose how far your ad reaches

What drivers see

Compare every plan

Get featured on our channels

Social Feature

Advertisement feature

Good to know before you buy